Marketing Director | Campaigns, Content + In-Clinic Conversion
Overview
Lead day-to-day marketing execution for Luminare across seasonal campaigns, short-form video, and in-clinic retail touchpoints—building brand-forward creative that drives awareness, engagement, and booked appointments.
Lead day-to-day marketing execution for Luminare across seasonal campaigns, short-form video, and in-clinic retail touchpoints—building brand-forward creative that drives awareness, engagement, and booked appointments.
My Role
Campaign planning + calendar management • Creative direction • Copywriting + SEO captions • Short-form video (Reels/Shorts) • Print + signage • Offer messaging • Community/giveaway support • Performance review + iteration
Campaign planning + calendar management • Creative direction • Copywriting + SEO captions • Short-form video (Reels/Shorts) • Print + signage • Offer messaging • Community/giveaway support • Performance review + iteration