Integrated Seasonal Campaigns + Sports Partnerships
Overview
Led end-to-end campaign execution for Manos Wine across professional sports partnerships and seasonal launches, building brand-forward storytelling that also supported eCommerce conversion.
Led end-to-end campaign execution for Manos Wine across professional sports partnerships and seasonal launches, building brand-forward storytelling that also supported eCommerce conversion.
My Role
Campaign strategy + planning • Creative direction • Social + content execution • Email + SMS coordination • Cross-functional launch support • Contract/partner coordination
Campaign strategy + planning • Creative direction • Social + content execution • Email + SMS coordination • Cross-functional launch support • Contract/partner coordination
